Logos - Appeal of Logic (is your argument logical) ~ The source's credibility
Ethos - Appeal of Self (does your audience) ~ Logic used to support a claim.
Pathos - Appeal of Emotion ~ Emotional or motivational appeals.
1. SELF INTEREST -Things that make a good persuasive argument.
2. EXPERT TESTIMONY - Interviews, quotes, documentation with experts that backs up your opinion.
3. QUALITY OF REASONING - Can you offer facts, statistics or supporting details.
4. FLAWS IN OPPOSING ARGUMENTS - Point out the flaws in your opposition.
5. WHAT ABOUT YOUR AUDIENCE - Appeal to your audiences self-interest.
6. MAKE IT NEW - Choose a topic or thesis that is out of the original debates.
--Know both sides. be able to debate both sides.
THE DON'TS
Things to avoid:
1. Irrational Evidence
2. Mud slinging
3. Emotional Persuasions
4. Transfer of Emotions.
5. Use of quotations from MEN and WOMEN who are not EXPERTS in the field of your argument.
6. Oversimplification
